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The jury is out on social media: we love it, we hate it, we can’t live without it. One of the most powerful tools of our time and a constant subject of debate in households, across industries and around the world. How do we tackle the beast and how do we use its powers for good?
In this edition, we look at social media from all angles. From how to work with a cause in an authentic and powerful way, with the two creatives behind POW’s Fact Avalanche, to properly evaluating a brand’s social media effectiveness with Sid Lee’s Head of Social and Digital in the U.S.A., Jason Berk. We also take a look at how to make sure you’re talking to the right people in the right way with one of our content strategists, and finally, we explore finding inspiration in unexpected places with our Editorial Director, Jean-François Légaré.
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